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TravelStayNetwork
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TravelStay Network is the UK’s leading online booking service for budget minded travellers looking for accommodation in London and other major UK cities”.London
Case Study
Lexham Gardens Hotel (formerly Shellbourne Hotel)
56 rooms, en-suite singles, doubles, twins, triples and quads.
Summary: TravelStay listings resulted in the Shellbourne hotel (1 star hotel) becoming fully booked for over 2 years. The significant revenues generated facilitated a refurbishment upgrade to Lexham Gardens Hotel (3 star)
Issues: Global recession particularly affected US bookings, unbranded hotel with low occupancy level. In need of booking revenue to enable improvements and an easy to administer reservation service.
Action: Hotel joined TravelStay.com and generated excellent booking volume by featuring availability of all room types at good value prices. They also obtained maximum exposure by featuring student and long stay special offers. TravelStay published listings across the TravelStay Network and continued to optimised the hotel to provide maximum revenue and exposure.
Results: Hotel occupancy reached 96% and this has been maintained for over 2 years, before, during and after refurbishment. Over £21,000 of bookings achieved every single month for over two years.
